MASTER SOCIAL MEDIA CERTIFICATION
facebookThe Master Social Media Certification program from Splash Media U is designed to equip students with the social media marketing skills necessary to begin working as full-time social media experts or simply provide the knowledge needed to be proficient social media marketers regardless of need. Becoming a certified Master Social Media Marketer will help students be recognized by employers as online marketers capable of creating and executing social media strategies, promotional campaigns, and content plans using the most popular social outlets available.

FACEBOOK CERTIFICATE

Facebook• Setting up and customizing a basic business presence.
Ÿ• Optimizing and managing your account.
• Unlocking the power of Facebook Ads.
• Posting content and building community.
• Generating leads/sales through effective conversion strategies.

TWITTER CERTIFICATE

Twitter• Optimizing and managing your account.
Ÿ• Finding and following influencers.
• Listening for leads.
• Engaging with prospects.
• Generating leads/sales.

LINKEDIN CERTIFICATE

LinkedIn• Optimizing and managing your LinkedIn account.
Ÿ• Creating, growing, and leveraging LinkedIn Groups.
• Using LinkedIn Advanced Search to find leads.
• Advertising on LinkedIn.
• Building your reputation as an industry thought leader.

YOUTUBE CERTIFICATE

YouTube• Setting up a business channel.
Ÿ• How to customize your environment.
• Generating views.
• Building community.
• Sharing video across the other social channels.

BLOGGING CERTIFICATE

Blogging• Selecting the best blogging platform for your business.
Ÿ• Creating remarkable and compelling blog content.
• Promoting your blog within social media.

PINTEREST CERTIFICATE

Pinterest• Creating and maintaining a business Pinterest account.
Ÿ• Understanding the value of image-based marketing.
• Interacting with relevant users and content for maximum exposure.
• Promoting and integrating a Pinterest account with other social networks.
• Using Pinterest to engage users through strategic campaigns and contests.

INSTAGRAM CERTIFICATE

Instagram• How to set up and manage a business Instagram presence
• Keys to finding and interacting with customers
• Tips for taking photo and video content to the next level
• Ideas for Instagram campaigns and contests to engage and convert followers
• Business case studies with examples of effective Instagram marketing

YELP MINI COURSE

Yelp• Why Yelp is important for businesses.
• How to claim and customize a business page on Yelp.
• What to say in response to a reviewer.
• How to appropriately encourage customers to leave reviews.
• How to set up Deals and Gift Certificates.
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